Hiring a Social Media Manager: 21 Questions to Ask

Hiring a Social Media Manager

Hiring a Social Media Manager: 21 Questions to Ask

Social Media Manager is becoming the go-to person for businesses that need help with their online marketing

efforts. It is no secret the impact that social marketing can have on a company and the benefits it brings. And it’s also

no secret that most business owners can’t handle their social marketing on their own.

A social media manager does much more than post status updates to profiles. Social media management

encompasses finding out who, what, when, and why. Who does your company want to reach? What does it take to

reach them? Where are they most active? Many companies are finding that outsourcing or hiring someone to manage

Hiring a Social Media Manager: 21 Questions to Ask

their campaigns is becoming an important part of using social media for marketing. An external individual can generally see the big picture more clearly.

Social media management is a position that has attracted a great deal of attention and membership in recent years. I


– Low entry barriers

– A high demand for services.

– Great rewards

But is it really for everyone? Honestly, there are a lot of social media managers now. Some very, very good. Some

very, very bad. So how are the bad ones filtered out and the good ones found? Well, good social media managers will

know what they are doing and understand what it takes to be successful.


Hiring a Social Media Manager: 21 Questions to Ask

1. How do you define success?

The number of followers is not the only sign of success in social marketing. A social media manager should be able to

help you define success at a strategic and tactical level, to support your broader marketing goals. If a social media

manager has a limited view of success or can’t explain performance measurement beyond audience volume, they

won’t be able to provide you with higher-level strategic solutions.

2. What kind of results can we expect?

Hiring a Social Media Manager: 21 Questions to Ask

could achieve. Remember that social media administrators are not psychics. They must act on your behalf using

industry best practices, but many things are beyond your control. They should be able to give you a

rough idea of ​​what they bring to the table based on their past results and experiences. If a social media manager can’t

communicate this to you effectively, they probably don’t have the level of expertise you need.

3. How is ROI defined in social marketing?

But it can be perceptual. What are your goals? Were they achieved? Did your campaigns help your business in any

way or have any positive effect? If they did, then you were successful. The ROI of social marketing is not always tied

to tangible business benefits. Ask the social media manager what factors can be measured and how they will be

reported to demonstrate the value they bring to your business.

4. What social platforms do you specialize in? Why would these particular platforms be suitable for our business?

Hiring a Social Media Manager: 21 Questions to Ask

Different social networks have different audiences and practices. Not all networks are suitable for all companies or

industries. For example, how could a pharmaceutical company engage in drug marketing on Twitter? The reality is

that most businesses can take advantage of networks that exist in some way, but if there are limitations, you want

your social media manager to know about them.

5. Should we be on all social platfo

Hiring a Social Media Manager: 21 Questions to Ask

Hiring a Social Media Manager
Hiring a Social Media Manager



A social media manager who has researched your business needs to know your target audience. How you

answer this is key because it provides you with an instant understanding of your perceptions of your business. If a

social media manager extends the visibility of their business to many networks, then their marketing efforts may be

overstretched and mean that some of the campaigns could be affected. They need to choose where their target

audience is already located and focus on maximizing performance on those platforms.

6. Would it be worth using Google+ for our business?

This should highlight how well your potential social media managers are aware of Google+It is a platform that has grown rapidly d

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