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Why Your Business’s Social Media Policy May Be A Dud!

Why Your Business’s Social Media Policy May Be A Dud!

Why Your Business’s Social Media Policy May Be A Dud!

The importance of using social media to help any business growth cannot be underestimated. However, there can

be serious legal consequences for businesses when their employees or members, and vendors use any popular social

media platforms. This can work both when employees work for your business and when they use social media to

their advantage. Smart business owners identify problems ahead of time and devise a plan to prevent unnecessary

debt and to deal with risks once they are identified. Of course, that policy should start with a proper social media

policy. Yet, many businesses write social media policies that do not address all the problems they may have, or even

devise policies in a way that makes them legal!

Why Your Business’s Social Media Policy May Be A Dud!

So, how can you make sure your social media business is not a bad thing? Basically, you have to understand what can

go wrong with social media.

What Could Be Wrong With My Social Media Business?

Here is a comprehensive list of legal issues that your business may face about social media:

Employees revealing confidential or commercial information on a blog that can be seen by millions of readers;

Why Your Business’s Social Media Policy May Be A Dud!

Employees who post discriminatory or misleading comments on social media about your business or other employees;
Employees who post unwanted news on their Facebook pages raising doubts about their background, reflecting your business; or
Employees, joint partners, and other sponsors can blame their employers for promoting the company’s services or

products without disclosing the employment relationship. This is otherwise known as an official language license.

The FTC has made it clear that any “connection” of “assets” between the support provider and the supplier must be

disclosed regarding the product or service support, which is defined as any form of positive evaluation. Sponsored

sponsors can also incur your business debt with fraudulent claims made on products or services offered by your

business.

Why Your Business’s Social Media Policy May Be A Dud!

Why Your Business's Social Media Policy May Be A Dud!
Why Your Business’s Social Media Policy May Be A Dud!

Why Social Media Policy Can Protect Your Business

If you have employees or use any type of vendor or private organization, you should adopt a written social media

policy. Although not a complete shield of debt, businesses must apply the principles of social media that protect the

employer in a manner consistent with the corporate culture of the company. This is not to say that these policies can

 

But, What Should Your Media Company Say (Or Not)?

Of course, your company’s social media strategy should make it clear to employees what the employer expects of the

use of social media, both on and off the job. corporate expectations may vary between companies, but employers, in

general, should be concerned about anti-sevxual behavior that could lead to sevxual harassment or other debt, laws that

Why Your Business’s Social Media Policy May Be A Dud!

prohibit the disclosure of information. confidentiality or trade, and company policies governing the use of

trademarks and other business problems. when using social media. I will go into more detail about what your

strategy should say below.

 

political or relations activities. At the Federal level, the National Labor Relations Act protects workers who engage in

Why Your Business’s Social Media Policy May Be A Dud!

Why Your Business's Social Media Policy May Be A Dud!
Why Your Business’s Social Media Policy May Be A Dud!

“collective work,” which often includes the right to comment on the terms and conditions of their employment with

co-workers and outsiders.

 

music laws protect employees who complain about (among other things) potential violations of security theft, in

some cases.

I use the

the term “employees” refers to employees, affiliated members, and all other supported supporters.

Code of Conduct and Code of Boit

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