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Social Media: Marketing Considerations for Small Business

Marketing Considerations for Small Business

Social Media: Marketing Considerations for Small Business

It is clear that social media has grown exponentially in the past few years. And with over 800 million active users, the

number of Facebook users is easily more than double the total population in the United States!

The growth was enormous. and at present Millions of people post more personal and business information online

than ever before. It happens quickly with thousands of posts, tweets, and uploads happening every hour.

Social Media: Marketing Considerations for Small Business

mmissioned by Sensis Pty Ltd (May 2011, p.  with a large number of visitors every day and At least a few times a

week.” It is not surprising that every day millions of potential customers from all over the world use these sites.

Many businesses decide to integrate social media marketing into their marketing mix. However, it is important to

understand how these sites are used. And what’s involved in maintaining or sourcing your business on these sites is

also important. So don’t underestimate how this will affect your brand awareness in the market. Take some time to

think ahead of time whether social media is right for your business.

1. Try to understand first – It is very important that you understand the basics of how social media works and how to

use them. What gives them results? Some of you may be thinking what to do? Maybe you can try it yourself by

Social Media: Marketing Considerations for Small Business

creating a personal account. Then test some features. Or have a trusted friend show their account and refer you.

There are many resources and ‘how to’ lists online about social media. which you can search on Google or on

YouTube on topics that interest you. and watch video tutorials to stay informed

2. Understand Your Purpose – How is your purpose for using social media? What do you hope to achieve for your

business using it? It is very important that you state your purpose in engaging in social media. (or other marketing

activities For that matter) you need to figure out why you joined. What do you expect to achieve? You just want to

build brand awareness.  Remember to be realistic about what you believe you can achieve.

Social Media: Marketing Considerations for Small Business

Marketing Considerations for Small Business
Marketing Considerations for Small Business

3. If you decide to get involved in social media Which website is best for you – with tons of social media sites out

there. Which one is best for your business? Think about where your target audience will socialize online. And think

about how much time and resources you’ll be able to maintain and maintain your site’s visibility. Which one is right

for you? You may find that some people are more suitable than others.

Social Media: Marketing Considerations for Small Business

4. Quality Content – If you decide social media is right for your business. Consider carefully the amount and quality

of information you want to share online. Remember that it may be there for a long time. Therefore, you need to

ensure accurate and reliable information that is valuable to your target audience. It has to be relevant or people won’t read it.

There are many reasons to get involved in the social media community, including:

It’s worth multiple accounts on different social media sites. can be set free
Huge audience around the world
It allows you to get real-time feedback and communicate with your customers in real time.

Social Media: Marketing Considerations for Small Business

Provide additional marketing channels for your business. To increase awareness of your product, brand or organization.
However, social media has some obstacles for businesses to measure:

Time and Resources – You must be willing to devote the time needed to create new content. Therefore, it is important

to consider whether you have the time and resources to effectively manage your social media presence.

Gives Brand Control – You give some control over your marketing efforts and make your brand effective for your

target audience. They will be able to comment on posts or other content, and you need to be prepared for both

positive and negative comments. Stop customers from posting comments on their blogs or other public forums. about your products and services

Measuring ROI – The introduction of web tracking and analytics tools has made it easier to measure the success of

online marketing and advertising campaigns. However, the nature of social media means that you may not be able to

Marketing Considerations for Small Business
Marketing Considerations for Small Business

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