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Social Media Books Talk More About People Skills Than Tool

Social Media Books Talk More About People Skills Than Tool

Social Media Books Talk More About People Skills Than Tool

Social Media Books Talk More About People Skills Than Tool
Social Media Books Talk More About People Skills Than Tool

When I became interested in social media marketing, I started “sucking” everything I found on the subject and

soaking the relevant information like a sponge. While it is very true that social media is a consulting sport and that

you learn best by listening (before engaging), it is helpful to gain the perspectives of others who spend their quality

time researching, researching, surveying, measuring, analyzing and critique the internal functioning of social

networking . Listening from those along with their observations and discoveries often helps us to overcome some errors in judgment made and learned by others.

Social Media Books Talk More About People Skills Than Tool

One of the first social media related books I read was “Crush It” by Gary  This is a good choice for a

beginner like me, as it has served as a real case study in applying social media to existing retail marketing principles.

If you do not already know this author, s a dynamic personality, the main goal in life is to eventually

make enough money to buy New York jets.

took over his father’s small neighborhood liquor store and turned it into a multi-million dollar business

incorporating the use of social media in his business and marketing plans. One of Gary’s early social media

marketing innovations was the launch of Wine Library TV, a regularly scheduled webcast in which he provided wine

reviews in a straightforward and general way. If a particular wine tastes like a mess, he immediately comes out and

tells his fans; Forget the pinky inflated, high forehead descriptions. He says it as well and that is what most people

want to hear.

Social Media Books Talk More About People Skills Than Tool’s

Social Media Books Talk More About People Skills Than Tool
Social Media Books Talk More About People Skills Than Tool

live and comedic style has created a loyal cult-following of 100,000 die-hard who tune in to

the show every day for his “extraordinary and often undesirable commentary on wine”. 100,000 fans contribute to

the wine customer’s strong customer base, and business has grown from $ 3 million to over $ 45

million a year, he reports a year after the Wine Library hit TV web waves. His success depends on business

intelligence, passion, energy, hard work and successful social networking. Now, he has written a bestseller to explain

how he did it by “suppressing” his competition under the social networking barrage centered among the people.

Social Media Books Talk More About People Skills Than Tool

Other social media marketing “thinking leaders” also emerge from their basic and timely writing on this popular

topic. Some of the familiar names we often hear are:  Chris Brogan, Brian Solis, Seth and Shell

Israel. They came from all walks of life. Some sociologists; Others are marketers and business owners; And many are

everyday people with a deep interest in this subject. Many of today’s “thought leaders” started out as bloggers and

have isolated themselves enough to be pretty compensated as writers and keynote speakers. Many, like Gary

have gained celebrity status with huge following as social media celebrities. Human aspects of social

media marketing – the author of books that discuss almost exclusively, the glue that binds their thought leadership to

their growing notoriety.

Social Media Books Talk More About People Skills Than Tool

Many of the thought leaders mentioned above are also frustrated at accepting the label of “expert” for themselves

and are considered early and persistent “practitioners” who prefer to take moderate risk in the name of online

marketing exploration and trial application. In the pages of their books, they often share the belief that the still-

evolving social media field refuses to give anyone “expert” status, as they continue to study the ever-changing and

unpredictable discipline that grows remotely by certain standards. Inequality for ROI success. Many were often

burned after jumping onto someone else’s bandwagon; Blindly accepting some new platform or tool that failed to

buy and deliver goods in huge hype.

Social Media Books Talk More About People Skills Than Tool

Another common feature that many “thought leaders” often share in their books and on their blogs is a disgust

towards those who avoid personal creativity and deep thinking for “parrot” or “echo”. Anger is actually “snake oil

sellers” and inexperienced “hacks” that affect recognizable and profitable work. They realized that the damage that

some of these people could do was completely damage the social media marketing reputation. They did not impress

many as their industry arrears were unpaid or could not be brought to the table for anything new, innovative and useful.

Many of the books I enjoy reading are also far removed from the huge discussion about the various platforms and

tools that are currently popular on social media. Any book that focuses too much on this information can cause significant damage

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